Our Solutions

Our marketing audit solution provides clients with an outside view of their marketing department and activities. We review your marketing processes and activities against a collection of best practices with the purpose to identify opportunities for improvement. From go-to-market, to customer experience and research activities, we provide insights into your marketing maturity that will make for more effective marketing, increasing your return on marketing investment.

Particularly for startups and businesses in the early phases of growth, we offer to develop and define a brand strategy along with an annual execution plan. The strategy developed looks to create brand differentiation in competitive markets helping your business stand out to create a competitive advantage.

Taking your product or service to market is key to business success. Whether your objective is to simply create awareness or to drive share of market growth, our go-to-market solutions provide an integrated or exclusive traditional and digital marketing approach to reach your target audience. We specialize in Search Engine Optimization (SEO) and Social Media Optimization (SMO) strategy development and execution. Through constant campaign management we are able to monitor and analyze campaign performance, adjust tactics when necessary to continuously improve return on marketing investment.

One of the key differentiators in any industry is that of customer satisfaction. To this end we offer a total Customer Experience (CX) solution which includes three offerings.

CX Strategy Development

Starting off with a CX maturity analysis, we develop a strategy to improve customer satisfaction and increase customer life-time value. Included is a detailed roadmap that provides details on the milestones that need to be met to achieve your desired CX maturity level that will create a competitive advantage.

Transactional Out Bound CX Solution:

Using transactional data, we engage with customers through an option of channels and obtain feedback on their traditional or online engagement with your business. We analyse the data collected and are able to provide bias free insights into excellent service delivery as well as areas to improve service delivery.  From this data we are able to calculate your customer satisfaction index, promoter or loyalty score and customer effort score to name a few. We are also able to track employee specific service delivery ratings which can be linked to performance motivation initiatives.

Inbound Complaints CX Solution:

This solution offers your customer the opportunity to raise any non-satisfactory service delivery experiences with your business. Free from any bias, data is collected and reported in almost real time for service delivery recovery.

Included in our transactional outbound and inbound complaints solutions is our resolution tracking system. The resolution tracking solution provides insights into elements such as response time to the non-satisfactory event, customer satisfaction rating on the resolution, common themes in regard to dissatisfaction and best practices.

All marketing professionals agree that the key to successful marketing or business for that matter is sound market intelligence. Through various appropriate and relevant research methodologies, we can provide the much needed micro, marketing and macro environment information you need to make data driven business decisions. We are geared to conduct both desktop and fieldwork research studies.

For those clients who have internal marketing campaign development teams, we provide a campaign testing solution that investigates how well a campaign will resonate with potential audiences.

Our researchers subscribe to the South African Marketing Research Association code of conduct ensuring that we uphold the highest level of integrity in collecting, analyzing and interpreting research data.